Meta Ads · Status at source date: Newsletter archive
Meta Ads now displays promotions directly in ads before users tap
Meta has updated how promotions appear in ads, now showing promo codes and offers within the ad creative itself without requiring a tap. In some cases, the CTA text may automatically change to "See offer."
What changed
Advertisers can choose to auto-source promo codes or manually add them in the ad creative setup section.
Why it matters for advertisers
For you, this means checking your ad settings to prevent Meta from pre-selecting irrelevant promotions and being cautious with auto-source if you run multiple promotions on your site.
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Original newsletter text and archive evidence
Meta Ads now displays promotions directly in ads before users tap
Meta has updated how promotions appear in ads, now showing promo codes and offers within the ad creative itself without requiring a tap. In some cases, the CTA text may automatically change to "See offer." Advertisers can choose to auto-source promo codes or manually add them in the ad creative setup section. For you, this means checking your ad settings to prevent Meta from pre-selecting irrelevant promotions and being cautious with auto-source if you run multiple promotions on your site.
Source captured . No explicit first-contributor label was provided for this update.
