Matias Axel Ramayo
Account manager, paid media analyst and educator
DigLab Marketing
Matias Axel Ramayo is an account manager and paid media analyst at DigLab Marketing and a member of ICARO’s teaching team. He shares practical observations about advertising platforms, particularly Meta Ads and TikTok Ads, through his professional LinkedIn profile. His contributions highlight campaign controls, lead generation and messaging workflows, helping practitioners investigate changes they may encounter in their own accounts.
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Shows, ideas and places to learn from Matias Axel Ramayo.
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Channels & websites2
Newsfeed28
Reported Meta Ads Manager Monitoring rules column surfaces campaign alerts
A reported Monitoring rules column in Meta Ads Manager shows alerts such as rising cost per result or falling ROAS in the campaigns table.
Image: Matias Axel Ramayo
Local targeting: a control reappears in two reported accounts
Matias Axel Ramayo reports being able to disable reaching people interested in a location when using tighter address/radius targeting in two accounts. If your business serves a small area, check your own configuration. This sighting does not establish a universal rollout or guarantee that every impression reaches someone physically inside the radius.
Image: Original source media
Meta tests an AI-led Campaigns table in Ads Manager
Meta is testing a Campaigns table experience that summarises performance over the previous 30 days, supports natural-language campaign searches, and adds a Trends area for further analysis. Matias Axel Ramayo's account retained a route back to the classic table, indicating that it was a beta rather than a universal replacement.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 108 pts
Contribution points
108 contribution points · 27 credited works · #14 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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