Industry · Status at source date: Newsletter archive
New Stores menu appears in the Google Shopping tab
Google has introduced a Stores menu item in the Shopping tab that displays stores with integrated local inventory feeds. In the US, results show local pack listings with "sold here" labels.
What changed
In Australia, a dedicated local finder feature shows Google Business Profile listings. Previously, this menu displayed as a Nearby tab.
Why it matters for advertisers
For you, this means local inventory feeds may gain additional visibility through this dedicated store discovery surface.
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Original newsletter text and archive evidence
New Stores menu appears in the Google Shopping tab
Google has introduced a Stores menu item in the Shopping tab that displays stores with integrated local inventory feeds. In the US, results show local pack listings with "sold here" labels. In Australia, a dedicated local finder feature shows Google Business Profile listings. Previously, this menu displayed as a Nearby tab.
For you, this means local inventory feeds may gain additional visibility through this dedicated store discovery surface.
Source captured . No explicit first-contributor label was provided for this update.
