OpenAI · Status at source date: Newsletter archive
OpenAI announces ads in ChatGPT with US testing starting soon
OpenAI has announced plans to test advertising in ChatGPT for logged-in adults in the US on free and Go tiers. Ads will appear at the bottom of answers when there's a relevant sponsored product or service based on the conversation, clearly labelled and separated from organic responses.
What changed
Users can learn why they're seeing an ad, dismiss it, and provide feedback. No ads will appear in accounts for users under 18 or near sensitive topics, including health, mental health, or politics. Pro, Business, and Enterprise subscriptions remain ad-free.
OpenAI also launched ChatGPT Go worldwide at $8/month with expanded messaging, image creation, file uploads, and memory. Key principles include: ads never influence ChatGPT's answers, conversations stay private from advertisers, and users can turn off personalisation. Future formats may allow users to ask questions about ads directly before purchasing.
Why it matters for advertisers
For you, this means a new advertising channel is emerging in conversational AI, with Walmart and Sephora among early advertisers.
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OpenAI announces ads in ChatGPT with US testing starting soon
OpenAI has announced plans to test advertising in ChatGPT for logged-in adults in the US on free and Go tiers. Ads will appear at the bottom of answers when there's a relevant sponsored product or service based on the conversation, clearly labelled and separated from organic responses. Users can learn why they're seeing an ad, dismiss it, and provide feedback. No ads will appear in accounts for users under 18 or near sensitive topics, including health, mental health, or politics. Pro, Business, and Enterprise subscriptions remain ad-free.
OpenAI also launched ChatGPT Go worldwide at $8/month with expanded messaging, image creation, file uploads, and memory. Key principles include: ads never influence ChatGPT's answers, conversations stay private from advertisers, and users can turn off personalisation. Future formats may allow users to ask questions about ads directly before purchasing. For you, this means a new advertising channel is emerging in conversational AI, with Walmart and Sephora among early advertisers.
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