OpenAI · Status at source date: Newsletter archive
OpenAI launches ChatGPT Work
OpenAI has introduced ChatGPT Work, powered by Codex and GPT-5.6, which can act across a team's apps and files and run multi-hour workflows from research through to documents, presentations, and reports. It positions ChatGPT as an agent that returns finished work rather than answers.
Why it matters for advertisers
For you, this means agentic AI is reaching everyday marketing tasks, so pilot it on a defined, repeatable workflow with review before trusting the output.
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OpenAI launches ChatGPT Work
OpenAI has introduced ChatGPT Work, powered by Codex and GPT-5.6, which can act across a team's apps and files and run multi-hour workflows from research through to documents, presentations, and reports. It positions ChatGPT as an agent that returns finished work rather than answers. For you, this means agentic AI is reaching everyday marketing tasks, so pilot it on a defined, repeatable workflow with review before trusting the output.
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