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OpenAI · Status at source date: Newsletter archive

OpenAI launches Presence for managing live agents

Written by Paid Media Collective
IN BRIEF

OpenAI Presence helps enterprises test agents before launch and monitor them in production, treating launch as a milestone rather than the finish line.

Original newsletter image: OpenAI launches Presence for managing live agents
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means agent operations tooling is formalising, so plan governance for any customer-facing agents you deploy.

Perspective from the original PMC newsletter.

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  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

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Original newsletter text and archive evidence

OpenAI launches Presence for managing live agents

OpenAI Presence helps enterprises test agents before launch and monitor them in production, treating launch as a milestone rather than the finish line. For you, this means agent operations tooling is formalising, so plan governance for any customer-facing agents you deploy.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 223 · 27 Jul 2026