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OpenAI · Status at source date: Newsletter archive

OpenAI takes 4% commission on ChatGPT instant checkout sales

Written by Paid Media Collective
IN BRIEF

OpenAI is charging a 4% fee on every sale made through ChatGPT's instant checkout. Starting January 26, Shopify merchants can opt in to sell directly through ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot.

Original newsletter image: OpenAI takes 4% commission on ChatGPT instant checkout sales
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What changed

Google and Microsoft are not charging fees yet: only OpenAI is monetising checkout from day one. Merchants can toggle AI platforms on or off individually, but products will still appear in AI responses with links to websites. To prevent products from appearing in AI responses entirely, merchants must contact AI companies or block web crawlers.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means a new transaction-based revenue model for AI commerce with margin implications.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Original creator unverified

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Attribution evidence and limitations

Full attribution review pending.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

OpenAI takes 4% commission on ChatGPT instant checkout sales

OpenAI is charging a 4% fee on every sale made through ChatGPT's instant checkout. Starting January 26, Shopify merchants can opt in to sell directly through ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot. Google and Microsoft are not charging fees yet: only OpenAI is monetising checkout from day one. Merchants can toggle AI platforms on or off individually, but products will still appear in AI responses with links to websites. To prevent products from appearing in AI responses entirely, merchants must contact AI companies or block web crawlers. For you, this means a new transaction-based revenue model for AI commerce with margin implications.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 4) 🦸♀️ · 26 Jan 2026