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Perplexity appeals federal injunction blocking its Comet shopping agent from Amazon
Perplexity has petitioned a US federal appellate court to lift the temporary injunction barring its Comet AI agent from accessing Amazon's website. The original ruling found Amazon had provided sufficient evidence that Comet accessed the platform without authorisation; Amazon also argued the agent disrupted its advertising business by generating traffic that required detection and filtering before advertisers could be charged.
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Why it matters for advertisers
For you, this means the case is becoming a defining test of whether AI shopping agents can access closed ecommerce platforms: and, with 64% of consumers already using AI to compare products, whether sponsored placements remain relevant in an agent-mediated discovery environment.
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Original newsletter text and archive evidence
Perplexity appeals federal injunction blocking its Comet shopping agent from Amazon
Perplexity has petitioned a US federal appellate court to lift the temporary injunction barring its Comet AI agent from accessing Amazon's website. The original ruling found Amazon had provided sufficient evidence that Comet accessed the platform without authorisation; Amazon also argued the agent disrupted its advertising business by generating traffic that required detection and filtering before advertisers could be charged. For you, this means the case is becoming a defining test of whether AI shopping agents can access closed ecommerce platforms: and, with 64% of consumers already using AI to compare products, whether sponsored placements remain relevant in an agent-mediated discovery environment.
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