Pinterest Ads · Status at source date: Newsletter archive
Pinterest launches Media Planner for awareness and consideration campaigns
Pinterest has launched Media Planner in Ads Manager, a tool for campaign planning and audience analysis based on demographics, interests, and keywords. It estimates metrics like impressions, reach, frequency, CPM, clicks, and CPC, with country-specific data.
What changed
The scenario feature compares projections across budgets, dates, audiences, and formats. Plans can be saved, shared, or exported. Access via Ads Manager > Menu > Manage campaigns > Media Planner. It streamlines upper-funnel planning without manual spreadsheets.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterPinterest Business Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Pinterest launches Media Planner for awareness and consideration campaigns
Pinterest has launched Media Planner in Ads Manager, a tool for campaign planning and audience analysis based on demographics, interests, and keywords. It estimates metrics like impressions, reach, frequency, CPM, clicks, and CPC, with country-specific data. The scenario feature compares projections across budgets, dates, audiences, and formats. Plans can be saved, shared, or exported. Access via Ads Manager > Menu > Manage campaigns > Media Planner. It streamlines upper-funnel planning without manual spreadsheets.
Source captured . No explicit first-contributor label was provided for this update.
