Reddit Ads · Status at source date: Newsletter archive
Reddit launches Max campaigns beta with AI-powered optimisation and open-box reporting
Reddit has introduced Max campaigns, an AI-powered campaign type that automates settings to optimise for every impression. Early split tests show a 17% lower CPA and 27% higher conversion rate than manual setups.
What changed
Unlike automated campaigns on other platforms, Max campaigns provide transparent creative and audience insights.
Why it matters for advertisers
For you, this means a new performance-focused option on Reddit with visibility into what's driving results, currently available in limited beta for traffic and conversions campaigns.
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Reddit launches Max campaigns beta with AI-powered optimisation and open-box reporting
Reddit has introduced Max campaigns, an AI-powered campaign type that automates settings to optimise for every impression. Early split tests show a 17% lower CPA and 27% higher conversion rate than manual setups. Unlike automated campaigns on other platforms, Max campaigns provide transparent creative and audience insights. For you, this means a new performance-focused option on Reddit with visibility into what's driving results, currently available in limited beta for traffic and conversions campaigns.
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