Industry · Status at source date: Newsletter archive
Search campaigns for Travel open a beta for things to do and events
Google is expanding Search campaigns for Travel to an open beta covering the things-to-do and events verticals. The beta adds AI Max features such as search-term matching and item groups, central buying across feed formats and text ads, and unified search-term reporting.
Why it matters for advertisers
For you, this means experience and event advertisers gain a feed-driven Search format, so prepare a clean feed if you sell tickets or activities.
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Search campaigns for Travel open a beta for things to do and events
Google is expanding Search campaigns for Travel to an open beta covering the things-to-do and events verticals. The beta adds AI Max features such as search-term matching and item groups, central buying across feed formats and text ads, and unified search-term reporting. For you, this means experience and event advertisers gain a feed-driven Search format, so prepare a clean feed if you sell tickets or activities.
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