Industry · Status at source date: Newsletter archive
Seasonality Adjustments for Portfolio Bidding are now fully available
Seasonality Adjustments for Portfolio Bidding: previously announced: are now fully available for portfolio bid strategies and shared budgets. It lets us as advertisers signal forthcoming demand spikes (sales events, product launches, seasonal peaks) to Microsoft's bidding algorithm, mirroring the Google Ads seasonality adjustment surface, which has been live for years.
Why it matters for advertisers
For you, this means seasonal advertisers can now align Microsoft bidding behaviour with Google during promotional windows rather than relying on manual bid lifts.
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Original newsletter text and archive evidence
Seasonality Adjustments for Portfolio Bidding are now fully available
Seasonality Adjustments for Portfolio Bidding: previously announced: are now fully available for portfolio bid strategies and shared budgets. It lets us as advertisers signal forthcoming demand spikes (sales events, product launches, seasonal peaks) to Microsoft's bidding algorithm, mirroring the Google Ads seasonality adjustment surface, which has been live for years.
For you, this means seasonal advertisers can now align Microsoft bidding behaviour with Google during promotional windows rather than relying on manual bid lifts.
Source captured . No explicit first-contributor label was provided for this update.
