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Cross-account portfolio bidding + dedicated Bid strategy report
Microsoft launched a dedicated Bid strategy report that shows strategy status and performance metrics (average target ROAS, ROAS, revenue, conversions), with a conversion delay window visualisation, and full bid strategy settings (Target ROAS, Maximum CPC). Paired with this: Cross-account portfolio bidding lets agencies group campaigns across multiple accounts under a single strategy.
What changed
This closes a long-standing gap for agencies managing multi-account holding-company structures on Microsoft.
Why it matters for advertisers
For you, this means agencies managing scaled Microsoft Ads portfolios can collapse separate per-account bid strategy management into a single cross-account view. Particularly relevant for holding-company structures where portfolio strategy alignment has been an operational drag.
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Cross-account portfolio bidding + dedicated Bid strategy report
Microsoft launched a dedicated Bid strategy report that shows strategy status and performance metrics (average target ROAS, ROAS, revenue, conversions), with a conversion delay window visualisation, and full bid strategy settings (Target ROAS, Maximum CPC). Paired with this: Cross-account portfolio bidding lets agencies group campaigns across multiple accounts under a single strategy.
This closes a long-standing gap for agencies managing multi-account holding-company structures on Microsoft.
For you, this means agencies managing scaled Microsoft Ads portfolios can collapse separate per-account bid strategy management into a single cross-account view. Particularly relevant for holding-company structures where portfolio strategy alignment has been an operational drag.
Source captured . No explicit first-contributor label was provided for this update.
