Snapchat Ads · Status at source date: Newsletter archive
Snapchat and DICK'S Media link ads to sales in a clean room
Snapchat has announced a measurement partnership with DICK'S Media that combines Snapchat ad exposure with DICK'S sales data in LiveRamp's data clean room. The stated aim is to show how Snapchat campaigns drive verified online and in-store sales.
Why it matters for advertisers
For you, this means another retail-media and social measurement tie-up to watch, so note the design if you spend across both.
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Original newsletter text and archive evidence
Snapchat and DICK'S Media link ads to sales in a clean room
Snapchat has announced a measurement partnership with DICK'S Media that combines Snapchat ad exposure with DICK'S sales data in LiveRamp's data clean room. The stated aim is to show how Snapchat campaigns drive verified online and in-store sales. For you, this means another retail-media and social measurement tie-up to watch, so note the design if you spend across both.
Source captured . No explicit first-contributor label was provided for this update.
