Andrew Hutchinson
Head of Content and Social Media
Social Media Today
Andrew Hutchinson leads content and social media at Social Media Today. He reports on changes across major social platforms and explains their implications for marketers, creators and businesses. His work combines social media analysis with writing and advice on social business strategy.
Explore Andrew’s work
Shows, ideas and places to learn from Andrew Hutchinson.
Browse by format. Each card shows the recorded connection.
Channels & websites1
Newsfeed2
LinkedIn Thought Leader Ads: use the guide, then validate the audience in your account
Andrew Hutchinson’s coverage of LinkedIn’s Thought Leader Ads guidance is useful planning material. A separate Kamel Ben Yacoub account observation on audience size should be read as practitioner context, not a universal threshold.
Image: Paid Media Collective newsletter artwork
X publishes AI-powered algorithm code revealing "For You" feed mechanics
X released its latest 'For You' feed algorithm on GitHub, confirmed by Elon Musk as 'purely AI' since November via xAI servers. The feed includes Thunder (posts from followed accounts, ranked by engagement) and Phoenix (AI recommendations analysing your last 128 engaged posts).
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →