Industry · Status at source date: Newsletter archive
Teads sues Google over 6.88 trillion diverted impressions
Teads filed an 85-page antitrust complaint against Google in the Southern District of New York on 3 August, seeking treble damages over 6.88 trillion impressions it says were diverted from rival exchanges via Dynamic Allocation, Last Look, and Project Bernanke. In the same SEC filing, Teads warned Google could retaliate by cutting its revenue: an unusually candid dependency disclosure.
Why it matters for advertisers
For you, this means the 2025 adtech monopoly ruling keeps spawning follow-on claims, so expect continued pressure on how Google's ad stack operates.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterAdWeek
Linked from the original newsletter. The source publication date has not been independently confirmed.
Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Teads sues Google over 6.88 trillion diverted impressions
Teads filed an 85-page antitrust complaint against Google in the Southern District of New York on 3 August, seeking treble damages over 6.88 trillion impressions it says were diverted from rival exchanges via Dynamic Allocation, Last Look, and Project Bernanke. In the same SEC filing, Teads warned Google could retaliate by cutting its revenue: an unusually candid dependency disclosure. For you, this means the 2025 adtech monopoly ruling keeps spawning follow-on claims, so expect continued pressure on how Google's ad stack operates.
Source captured . No explicit first-contributor label was provided for this update.
