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The EU fines Google €890m in its first DMA penalties
The European Commission fined Google €890m on 23 July across two Digital Markets Act decisions: €460m for self-preferencing its shopping, hotels, transport, and sports services in Search, and €430m for blocking Play developers from steering users to cheaper channels. Google has 60 days to comply or faces periodic penalties of up to 5% of worldwide turnover, and is weighing an appeal, while the US President criticised the decision as unjustified.
Why it matters for advertisers
For you, this means European SERPs face forced redesigns within two months, so watch vertical placements in EU markets closely.
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The EU fines Google €890m in its first DMA penalties
The European Commission fined Google €890m on 23 July across two Digital Markets Act decisions: €460m for self-preferencing its shopping, hotels, transport, and sports services in Search, and €430m for blocking Play developers from steering users to cheaper channels. Google has 60 days to comply or faces periodic penalties of up to 5% of worldwide turnover, and is weighing an appeal, while the US President criticised the decision as unjustified. For you, this means European SERPs face forced redesigns within two months, so watch vertical placements in EU markets closely.
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