Industry · Status at source date: Newsletter archive
Threads launches Dear Algo for AI-powered feed customisation
Meta has launched Dear Algo on Threads, an AI feature that lets you adjust your feed by posting "Dear Algo" followed by what you want to see more or less of. Preferences apply for three days, and you can repost someone else's Dear Algo request to try their settings.

What changed
The feature is available in the US, UK, Australia, and New Zealand.
Why it matters for advertisers
For you, this means a new way for users to control algorithmic content with potential implications for organic reach on Threads.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Threads launches Dear Algo for AI-powered feed customisation
Meta has launched Dear Algo on Threads, an AI feature that lets you adjust your feed by posting "Dear Algo" followed by what you want to see more or less of. Preferences apply for three days, and you can repost someone else's Dear Algo request to try their settings. The feature is available in the US, UK, Australia, and New Zealand. For you, this means a new way for users to control algorithmic content with potential implications for organic reach on Threads.
Source captured . No explicit first-contributor label was provided for this update.





