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Industry · Status at source date: Newsletter archive

Threads launches Dear Algo for AI-powered feed customisation

Written by Paid Media Collective
IN BRIEF

Meta has launched Dear Algo on Threads, an AI feature that lets you adjust your feed by posting "Dear Algo" followed by what you want to see more or less of. Preferences apply for three days, and you can repost someone else's Dear Algo request to try their settings.

Original newsletter image: Threads launches Dear Algo for AI-powered feed customisation
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image

What changed

The feature is available in the US, UK, Australia, and New Zealand.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means a new way for users to control algorithmic content with potential implications for organic reach on Threads.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterMeta Newsroom

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Official Source

Original creator unverified

The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.

Attribution evidence and limitations

Full attribution review pending.

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Original image and video creators have not yet been verified.

Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Threads launches Dear Algo for AI-powered feed customisation

Meta has launched Dear Algo on Threads, an AI feature that lets you adjust your feed by posting "Dear Algo" followed by what you want to see more or less of. Preferences apply for three days, and you can repost someone else's Dear Algo request to try their settings. The feature is available in the US, UK, Australia, and New Zealand. For you, this means a new way for users to control algorithmic content with potential implications for organic reach on Threads.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 7) 🦸♀️ · 16 Feb 2026