Google Ads newsletter
Adriaan Dekker collects Google Ads and related measurement news in a weekly roundup, with brief explanations and credits to the people who spotted updates.

Why read it
Useful for scanning platform and measurement changes to investigate in your advertising accounts.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Google Ads news - week 37
45 reactions7 commentsChecked - 02
Google Ads news - week 36
35 reactions2 commentsChecked - 03
Google Ads news - August Recap
25 reactions0 commentsChecked
Our notes & sources
The sampled issue includes a sponsored partnership and promotion of the author's paid playbook. The inspected issue is dated 1 August 2026; current delivery and individual news claims were not independently audited.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Adriaan Dekker: authorship evidenced on . This is not a newsletter launch date. View attribution