Adriaan Dekker
Google Ads specialist and newsletter author
Adriaan Dekker
Adriaan Dekker is an independent Google Ads specialist working with ecommerce and B2B advertisers. His consulting focuses on measurement, campaign structure, product segmentation and budget decisions. Alongside account management, he writes a weekly Google Ads newsletter explaining platform changes and their practical implications, and publishes a Google Ads Playbook and other resources for advertising practitioners.
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Shows, ideas and places to learn from Adriaan Dekker.
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Channels & websites1
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Google Ads newsletter
Adriaan Dekker collects Google Ads and related measurement news in a weekly roundup, with brief explanations and credits to the people who spotted updates.
Newsfeed8
Business logos can be added directly in Google Ads
Google Ads now lets advertisers add a business logo during setup for Performance Max and Shopping campaigns, using the Merchant Centre logo as a fallback when no separate asset is supplied. Arpan Banerjee was credited with first bringing the change to light.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
TrueView consideration campaigns move to Video View Campaigns
Google is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns, widening them toward multi-format delivery. The notice indicates that campaigns which previously excluded YouTube Search may have that inventory included after migration.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Financial services verification expands to 13 more countries
Google Ads is extending its Financial Services verification requirements to 13 additional countries. This continues the programme covered in Weeks 25 and 30.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 42 pts
Contribution points
42 contribution points · 9 credited works · #31 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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