The PPC Copilot
Brad Geddes shares practical PPC diagnostics and workflow advice, with editions on campaign delivery, ad text and keyword decisions.
Why read it
For PPC practitioners looking for structured checks to diagnose account problems before changing bids or budgets.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
The three newest editions were checked. Only the September edition falls within the 90-day scoring window; the preceding editions were published on 28 April and 17 February 2026. A current score needs three editions within 90 days. Article reaction totals are used where cached series cards differ.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Why your campaigns are underspending (and how to fix them)
A checklist for investigating targeting restrictions, ad rank and account structure when campaigns do not spend their budgets. Includes Adalysis promotion.
29 reactions2 commentsChecked - 02
How to create effective AI Max text guidelines
38 reactions3 commentsChecked - 03
For advanced users: When to pause exact match and rely on broad match instead
54 reactions4 commentsChecked
About these edition previews
Recent public editions from the official LinkedIn series. Guest authors are named in the edition descriptions.
Reading notes checked .
Our notes & sources
The reviewed issue promotes Adalysis, the author’s company. Its advice is account-dependent. The series has older editions, but this review records one exact recent issue date, which is insufficient for a current newsletter score.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Brad Geddes: authorship evidenced on . This is not a newsletter launch date. View attribution