Brad Geddes
Co-founder of Adalysis; PPC author and educator
Brad Geddes is a co-founder of Adalysis and the author of Advanced Google AdWords. His work spans paid search education, campaign processes and tools for managing PPC accounts. He speaks internationally on marketing and teaches practitioners how to understand search advertising, with Adalysis providing a practical setting for his focus on audits, monitoring and campaign workflows.
Explore Brad’s work
Shows, ideas and places to learn from Brad Geddes.
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Channels & websites1
Books1
Advanced Google AdWords
A substantial historical AdWords manual on intent, copy, landing pages and optimisation. Useful for studying PPC reasoning, with 2014 instructions dated.
Image: WileyNewsletters1
The PPC Copilot
Brad Geddes shares practical PPC diagnostics and workflow advice, with editions on campaign delivery, ad text and keyword decisions.
Newsfeed1
Track brand demand with an impressions-per-impression-share custom column
Brad Geddes has shared an underused Google Ads custom column for brand campaigns: impressions divided by impression share, multiplied by 100. Trended over several weeks or months, it shows how many impressions each point of impression share was worth, revealing when brand search volume was rising or falling.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 18 pts
Contribution points
18 contribution points · 3 credited works · #69 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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