Geekout Newsletter
Matt Navarra and co-editor Martin Bryant curate weekly social platform news, creator tools and commentary for social media teams.
Why read it
Useful for tracking social platform changes, creator tools and social strategy discussions in one place.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Geekout advertises a publisher-reported audience of 30,000+ social media professionals. This is a rounded newsletter claim, not an audited exact count. Public issues do not display comparable aggregate reactions and comments.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Meta goes even bigger on subscriptions, up to $500+ monthly
Martin Bryant guest-edits coverage of Meta subscription tiers, Snap Specs, youth social access proposals and other platform updates.
Reactions unavailableComments unavailableChecked - 02
Meta Launches Muse, an AI Agent That Wants to Run Your Whole Life
Matt Navarra discusses Meta’s Muse AI agent, an Elon Musk documentary and new social app features, alongside sponsored creator marketing content.
Reactions unavailableComments unavailableChecked - 03
Instagram Is Cracking Down on Fake AI Influencer Accounts
Matt covers Instagram’s AI influencer labels, Meta smart-glasses privacy concerns and social team planning resources, with sponsored placements disclosed.
Reactions unavailableComments unavailableChecked
About these edition previews
Three newest issues in the official public archive. Martin Bryant guest-edited the 18 September issue while Matt Navarra was away.
Reading notes checked .
Our notes & sources
Matt Navarra is the named newsletter author; Martin SFP Bryant is its co-editor and wrote the 18 September guest edition while Matt was away. Issues contain sponsorships and promotions for resources. Email delivery and linked platform claims were not audited.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Matt Navarra: authorship evidenced on . This is not a newsletter launch date. View attribution
- Martin SFP Bryant: authorship evidenced on . This is not a newsletter launch date. View attribution