Matt Navarra
Social media consultant and Geekout author
Matt Navarra is a social media consultant and industry analyst who writes the Geekout newsletter and founded the Geekout community for social media professionals. He previously advised on digital communications for the UK government and directed social media at The Next Web. His work covers social platform changes, creator tools and content strategy, and he speaks at industry events.
Explore Matt’s work
Shows, ideas and places to learn from Matt Navarra.
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Channels & websites1
Newsletters1
Geekout Newsletter
Matt Navarra and co-editor Martin Bryant curate weekly social platform news, creator tools and commentary for social media teams.
Newsfeed11
LinkedIn adds an official label for AI slop
LinkedIn now lets members mark posts as AI-generated low-quality content, live in most accounts. For you, this means AI-heavy content risks being flagged by your audience, so keep brand and personal posts recognisably human.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Instagram and Threads let users edit their own algorithms
Instagram's "Your Algorithm" and Threads' "Your Algo" let users view and customise the topics shaping their recommendations. Reach becomes partly user-curated rather than fully model-driven.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
LinkedIn launches a Creator Marketplace
Matt Navarra has flagged that LinkedIn has launched a Creator Marketplace, with leaked reports pointing to a wider set of creator-monetisation tools in development: subscriptions, events, and the ability to sell paid "experiences" such as advice sessions. He frames it as LinkedIn catching up to platforms like YouTube in building out creator monetisation.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 54 pts
Contribution points
54 contribution points · 12 credited works · #22 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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