The Full Funnel
Jon Loomer's email updates collect his Meta advertising articles, videos, podcast episodes, recurring tips and weekly recaps in one subscription.
Why read it
Useful for practitioners who want frequent detail on Meta Ads settings and changes across several learning formats.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Publisher-reported signup-page claim: over 25,000 advertisers. This is a lower-bound claim, not an independently audited subscriber total. Public edition engagement figures are unavailable.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Inside the emails
Public edition previews are not available yet. Explore the newsletter at the publisher’s website.
About these edition previews
The Full Funnel combines weekly blog alerts, three video alerts a week, podcast alerts, Cornerstone Tips and weekly recaps. These are delivered by email; the signup page does not link a public newsletter-edition archive.
Reading notes checked .
Our notes & sources
This subscription combines articles, videos, podcast updates, tips and recaps, so emails may arrive daily. The signup page does not state a price. Review current options with the publisher.
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Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Jon Loomer: undated authorship evidence, counted in lifetime rankings only. View attribution