Meta advertising educator
Jon Loomer Digital
Jon Loomer teaches advanced Meta advertising through his blog and Power Hitters Club. His writing follows changes in targeting, campaign controls, measurement and automation, explaining what the features mean for practitioners. He has run his independent business since 2011 and publishes practical material for advertisers and agencies.
Shows, ideas and places to learn from Jon Loomer.
Browse by format. Each card shows the recorded connection.
Short, focused Meta advertising commentary. The selected text asks whether the advertiser has useful information unavailable to the platform and a demonstrated delivery problem before changing value rules.
Image: Jon Loomer DigitalA paid Meta option to consider when the main need is expert interpretation and recurring problem-solving rather than a large general course library.
Jon Loomer's email updates collect his Meta advertising articles, videos, podcast episodes, recurring tips and weekly recaps in one subscription.
Jon Loomer’s comparison of Meta One business plans is a reference for evaluating account tiers and their conditions. Separate the features your team would use from the subscription’s broader positioning.
Image: Jon Loomer Digital; reproduced in Paid Media News Week 39Consolidates Loomer’s approach to Meta structure, creative, targeting and measurement.
Walks through a Meta creative test and discusses the author’s experience and tool limitations.
Jon Loomer’s 15 September account of building a decision tool with Muse is useful because it includes the human iteration. Read it as a workflow experiment, not a new Muse launch or evidence of better ad performance. Choose a small, checkable task and assess the output before expanding the scope.
Image: Original source mediaJon Loomer’s guides distinguish specific configurations and tests from universal changes to Meta controls. His placement discussion predates this week and concerns eligible setups. Review the controls actually available for your objective, alongside business constraints; do not infer that every account has lost the same options.
Image: Original source mediaJon Loomer’s 1 September walkthrough distinguishes the management interface from older automatic tracking. Check the events being detected, their meaning and potential duplication before relying on them for optimisation. A simpler interface does not itself establish better event detection.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
82 contribution points · 12 credited works · #19 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition
