Microsoft Advertising Product Newsletter
A monthly product briefing for advertisers working in Microsoft Advertising, with feature changes, answers to practitioner questions and suggestions for campaign experiments.
Why read it
Useful for checking how new Microsoft Ads controls and measurement options affect day-to-day campaign decisions.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
The official series still lists only two published editions. Subscriber total was rechecked at the series header; the article engagement figures were verified earlier on the same day. A score needs a third recent edition with complete public figures.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Product Newsletter - September 9, 2026
Microsoft’s briefing covers AI Max controls, bidding changes, attribution and campaign experiments ahead of the holiday season.
40 reactions6 commentsChecked - 02
Product Newsletter August 4, 2026
The opening edition introduces Clarity Topic Insights, Performance Max experiments and creative previews, with guidance on testing and imported campaign settings.
39 reactions17 commentsChecked
About these edition previews
Read the September and August product briefings on Microsoft Advertising’s LinkedIn page. Each combines product changes, answers to advertiser questions and a practical task to try.
Reading notes checked .
Our notes & sources
Published by Microsoft Advertising. Navah Hopkins is credited for writing the September 9 issue in an original public comment by Mascha Driessen. This establishes an authorship credit, not personal ownership of the newsletter.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Navah Hopkins: authorship evidenced on . This is not a newsletter launch date. View attribution