Navah Hopkins
Ads Liaison
Microsoft Advertising
Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.
Explore Navah’s work
Shows, ideas and places to learn from Navah Hopkins.
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Channels & websites1
Newsletters1
Microsoft Advertising Product Newsletter
A monthly product briefing for advertisers working in Microsoft Advertising, with feature changes, answers to practitioner questions and suggestions for campaign experiments.
Videos1
The Only Microsoft Ads Masterclass You need to take | Your Next Potential PPC Ads
Erum Shaheen interviews Microsoft Advertising liaison Navah Hopkins about evaluating Microsoft Ads alongside Google. The sampled discussion covers reviewing imported ads for platform differences and allocating budget according to observed performance.
Image: Erum Shaheen - Google AdsArticles1
Which campaign boundaries still matter with AI?
Navah Hopkins considers which parts of campaign structure remain useful as advertising platforms automate more decisions. The article connects consolidation with signal quality while preserving distinctions that matter for budgets, goals and business constraints. Read it before reorganising an account simply to follow a consolidation trend. It offers a way to question each boundary: whether it helps the business control something important or fragments learning without a clear purpose, with measurement and asset quality still central to the decision.
Image: Paulo Bobita/Search Engine JournalNewsfeed20
AI Max rolls out globally for Search campaigns
Microsoft Advertising is rolling out AI Max globally as an optional Search campaign suite, covering expanded query matching, text customisation, and final URL optimisation. Navah Hopkins surfaced the rollout first, with Barry Schwartz amplifying it.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Bulk editing arrives for disapproved assets
Microsoft Advertising now supports bulk editing and appealing of disapproved text and image assets, live in all accounts. For you, this means disapproval cleanup stops being one-by-one, so clear backlogs in a single pass.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Microsoft Advertising launches a monthly product newsletter
Microsoft Advertising published the first edition of a monthly product newsletter on 4 August, consolidating feature announcements in one place. For you, this means Microsoft's release notes get a predictable rhythm, so subscribe to track the platform without hunting.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 96 pts
Contribution points
96 contribution points · 21 credited works · #16 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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