Paid Media Collective
Yoann Ferrand’s weekly briefing connects paid search, paid social, retail media and measurement updates, explaining what changed, why it matters and what to check next, with original contributors credited.
Why read it
For advertisers who want a weekly overview across platforms, practical checks for their next campaign and direct links to original sources and contributors.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
The newsletter series header and all three article newsletter headers displayed 23,533 subscribers. An earlier owner view omitted the total and the subscription inventory displayed 23,531. Engagement uses total reactions and comments, which can differ from cached series cards.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
📰 🦸♂️ Paid Media News (Week 37) 🦸♀️
A briefing on Google measurement changes, Meta creative settings and Amazon’s ChatGPT advertising pilot, with practical checks and original contributor credits.
26 reactions10 commentsChecked - 02
📰 🦸♂️ Paid Media News (Week 36) 🦸♀️
Coverage of Search ads in AI Mode, Waze advertising, ChatGPT ad access and Meta reporting, alongside measurement, policy and AI developments.
33 reactions8 commentsChecked - 03
📰 🦸♂️ Paid Media News (Week 35) 🦸♀️
A roundup of Performance Max controls, Microsoft Advertising, GA4 dashboards and commerce developments, with links to the people and sources behind the updates.
24 reactions4 commentsChecked
About these edition previews
Three recent editions from the official LinkedIn newsletter. Each credits the original sources and contributors.
Reading notes checked .
Our notes & sources
Published by the creator of this directory. Editions promote the Paid Media Collective community and subscription. Platform announcements and account observations are distinguished in the sampled coverage; verify availability and applicability before changing campaigns.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Yoann Ferrand: authorship evidenced on . This is not a newsletter launch date. View attribution