PPC Live Newsletter
Anu Adegbola's weekly PPC Live email newsletter curates paid search articles, practitioner discussions, podcast highlights and community updates.
Why read it
Useful for discovering practitioner perspectives, campaign ideas and discussions across the PPC community.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Publisher reports 1,700+ email subscribers on the official signup page. This is an approximate total. Public email editions do not show reaction or comment counts.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Who Should Own Your Google Ads Account? The PPC Community Has Its Say
Curates discussion of Google Ads account ownership, search coverage, account security and incrementality, alongside community updates and event promotions.
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Aftermath of Google’s August 17 Smart Bidding Update
Collects practitioner responses to a bidding update, experiment ideas, pacing scripts and AI discussions, plus podcast and community highlights.
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PPC Live #21 Recap: Shifting Your Mindset
Shares a PPC Live event recap and a reading list on lead quality, ROAS, AI Max testing and paid social demand, with event and community updates.
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About these edition previews
Three newest email editions from the official public archive. Each issue is signed by Anu Adegbola.
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Our notes & sources
PPC Live is the publisher. Recent email editions close with Anu Adegbola’s personal signature. Includes event ticket promotions, newsletter sponsorship and optional community support requests. Delivery and individual platform claims were not audited.
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Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Anu Adegbola: authorship evidenced on . This is not a newsletter launch date. View attribution