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CONTRIBUTOR PROFILE

Anu Adegbola

Founder and CMO of PPC Live; paid media editor

PPC Live / Search Engine Land

Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.

Paid searchPPC communitiesGoogle Ads automationIndustry journalismPractitioner coachingCommunityPaid social
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THE WORK BEHIND THE PROFILE

Explore Anu’s work

Shows, ideas and places to learn from Anu Adegbola.

12 linksacross 6 categories

Browse by format. Each card shows the recorded connection.

Channels & websites1

Communities1

Community

PPC Live

Especially valuable for turning online acquaintances into local professional relationships. Public recaps suggest discussion grounded in everyday account work.

From PPC Live / Anu AdegbolaSource

Newsletters1

Newsletter

PPC Live Newsletter

Anu Adegbola's weekly PPC Live email newsletter curates paid search articles, practitioner discussions, podcast highlights and community updates.

Newsletter authorSource

Articles2

Article

Who should control a client’s Google Ads account?

Anu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.

Article authorSource
Image: PPC Live
Article

Smart Bidding after August 17: practitioner perspectives

Anu Adegbola brings together Reva Minkoff and Craig Graham’s answers to PPC Live community questions about budget-constrained Smart Bidding. The discussion explores how practitioners assess efficiency targets and investigate a change in results before reacting. It is useful when reviewing configured targets against delivered CPA or ROAS, alongside conversion lag, seasonality and account history. Read the different perspectives as diagnostic prompts for your own campaigns. These are practitioner observations, and the appropriate response still depends on the campaign objective and the business behind it.

Article authorSource
Image: PPC Live

Events2

Event

PPC Live #23 London

PPC Live has announced its next London gathering for 3 February 2027. Save the date for PPC discussion and networking.

Event organiserSource
Event

PPC Live #22 London

An afternoon of PPC talks, a panel discussion and networking in London, covering bidding, growth, profit data and AI search.

Event organiserSource

Newsfeed5

Update

Google plans CRM and Sheets connections for Store Sales

Google plans to bring Store Sales connections from CRM systems and Google Sheets into Data Manager. Ginny Marvin's announcement was reported by Anu Adegbola on 8 September, with rollout described as coming in the following weeks.

Credited contributorSource
Image: Google Ads Liaison
Update

OpenAI introduces a ChatGPT Ads Manager plugin

OpenAI’s latest advertising update includes a plugin for creating, managing and analysing campaigns through conversations in ChatGPT or Codex.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.