The Insider
Jyll Saskin Gales shares Google Ads coaching cases and practical account decisions for marketers and business owners.
Why read it
For practical Google Ads cases on targeting, measurement and how to diagnose account constraints before changing campaigns.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Publisher-reported approximate newsletter audience from the official archive/signup page. The 6 October issue page still says 9,000+, so the series-level claim is used. Public issue pages do not show comparable reactions and comments; score unavailable.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
When broad match is not the solution you're looking for
Examines whether broad match is the right response when exact-match campaigns receive few impressions and clicks.
Reactions unavailableComments unavailableChecked - 02
Do THIS before cranking up your ads budget
The publisher describes a coaching follow-up on whether strong reported Google Ads performance supports raising spend.
Reactions unavailableComments unavailableChecked - 03
This therapist optimized into a hole. Are you making the same mistake?
The publisher describes a therapist account with rising CPCs and a limited monthly budget.
Reactions unavailableComments unavailableChecked
About these edition previews
Three newest issues from Jyll’s official public archive. Dates and titles are explicit in archive order. The 6 October issue was read; the other two summaries use publisher archive descriptions. Sponsorship and affiliate links appear in the newest issue.
Reading notes checked .
Our notes & sources
The 6 October issue is sponsored by Optmyzr and contains an affiliate link. Its coaching example is a single client case, not a universal bidding rule. The official archive lists the issue first; private email delivery was not tested.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Jyll Saskin Gales: authorship evidenced on . This is not a newsletter launch date. View attribution