Google Ads coach, teacher and author
Inside Google Ads
Jyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.
Shows, ideas and places to learn from Jyll Saskin Gales.
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A focused Google Ads teaching show. The selected episode explains the interaction between conversion actions, goals, account defaults and campaign-level choices, then considers how businesses choose useful conversion signals.
Image: Jyll Saskin Gales / Inside Google AdsA focused guide to Google Ads audiences, remarketing and automated targeting. Useful for explaining when audience choices restrict reach or provide signals.
Image: Jyll Saskin GalesJyll Saskin Gales discusses guiding automation through account inputs, with conversion tracking, customer data and creative as her three foundations. She and Erum Shaheen also discuss offer strength and the strategic role of the media buyer.
Image: Erum Shaheen - Google AdsA one-day Toronto conference for experienced Google Ads practitioners, with tactical sessions, peer discussion and PPC case studies.
Jyll Saskin Gales reports that a client has been allow-listed for video dubbing in Google Ads Asset Studio. This is a selective-access observation, not a promise that the tool appears in every account.
Image: Original source mediaAn advertiser in a niche financial software area found ChatGPT in their Google Ads auction insights, present since May on exact match keywords. It is the clearest sign yet that ChatGPT ads compete in overlapping auctions.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Jyll Saskin Gales has announced Inside Google Ads Live: Toronto, a one-day Google Ads conference at the CN Tower on 29 October 2026.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
24 contribution points · 5 credited works · #49 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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