The PPC Edge
Google Ads lessons covering campaign structure, bidding, tracking and the commercial decisions behind account growth, with a public archive of past editions.
Why read it
Useful for experienced search marketers who want a practical idea to test or a clearer way to assess account performance.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
No newsletter subscriber count or edition reactions and comments were verified on the public archive. Unavailable figures are not zero.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
TPE #152: From struggling freelancer to 40+ clients in <6 months with AI
Miles McNair shares Louis Bogdan’s account of growing a freelance business, building PPC expertise and using AI agents. Includes promotion of PPC Mastery’s training and tools.
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TPE #151: where AI falls short for Google Ads (and how to fix it)
A look at the limits of generic AI advice and how a specialist knowledge base can supply campaign context, illustrated with PPC Mastery’s own PPC OS product.
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TPE #150: why I told a hot lead to not run Google Ads (yet)
A prospective-client example explores product demand, positioning and readiness before committing a business to paid search.
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About these edition previews
Three recent editions from the public archive, covering freelance growth, AI knowledge bases and deciding when a business is ready for Google Ads.
Reading notes checked .
Our notes & sources
The official archive credits Bob & Miles. PPC Mastery also sells training and memberships. Its advertised Monday schedule is a publishing intention, not a verified delivery record.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Bob Meijer: undated authorship evidence, counted in lifetime rankings only. View attribution
- Miles McNair: undated authorship evidence, counted in lifetime rankings only. View attribution