Co-founder and podcast co-host
PPC Mastery
Bob Meijer is a co-founder of PPC Mastery and co-host of The PPC Mastery Podcast with Miles McNair. His public teaching focuses on practical Google Ads tactics, strategy and campaign decisions. PPC Mastery also provides a practitioner community and The PPC Edge newsletter, combining recurring educational content with opportunities for advertisers to learn from one another.
Shows, ideas and places to learn from Bob Meijer.
Browse by format. Each card shows the recorded connection.
Practitioner interviews connect Google Ads work with client offers, commercial outcomes and running a specialist business. The selected chapters compare the bottom-up funnel approach, lead generation versus ecommerce and ways to assess results.
Image: PPC MasteryFor Google Ads specialists and agency teams considering structured training with advertised peer access. Private community activity and moderation were not inspected.
Google Ads lessons covering campaign structure, bidding, tracking and the commercial decisions behind account growth, with a public archive of past editions.
Two days in Lisbon for paid-search specialists exploring profit-based bidding, automation and practical decisions about their Google Ads work.
Hide selected recommendations, AI summaries and promotional notices in Google Ads with separate on/off controls.
Google has changed lifestyle_image_link from a single-value field to a repeated field, allowing merchants to submit up to 5 lifestyle images for each product. These images are designed for browsable surfaces where showing the product in a natural setting can provide more context than the main packshot.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Bob Meijer has built and released a free Chrome extension that hides the clutter that the Google Ads interface has accumulated: AI performance summaries, auto-pop-up notifications, educational cards, Ads Advisor callouts, and "you're viewing this data range" reminders: leaving the tables and charts that carry the performance data visible. There is one toggle per element or a master switch to strip the whole interface back to a focused view.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Bob Meijer has flagged that Google Ads experiments now include an auto-apply setting: enabled by default: that automatically applies experiment results to live campaigns. The setting offers configurable confidence thresholds: directional results (default), or statistical significance at 80%, 85%, or 95%.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
30 contribution points · 5 credited works · #44 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →
