Ad Infinitum
Audio-advertising conversations and creative analysis. The selected interview with Richard Shotton discusses behavioural ideas, concrete messaging and memorable audio advertising.
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0:0026:24- 0:001:15:40
Ad Infinitum
Ad Infinitum S4E03 : Buttery Claude
0:0025:09- 0:001:07:44
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Adds a creative counterpart to Media Roundtable, helping members discuss what a podcast or audio advertisement should communicate.
Make the listen useful
Turn one abstract claim in an audio script into a concrete example, then test whether listeners recall the intended brand and message.
A question for your team
Does the ad make the brand easier to remember, and is the suggested behavioural effect supported in this use case?
Listen for
- Audio and podcast advertising
- Creative
- Strategy
An episode from our research
EPISODE REFERENCEHuman Hacks | Exploring Behavioral Science in Marketing with Richard Shotton | Transforming Audio Ads into Persuasive Brand Messaging
60 min 10 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Oxford Road. Hosts credited by the publisher: Stew Redwine.
- Richard Shotton · selected episode participant
- Caitlyn Spring · producer
- Angela Hunter · producer
- Ezra Fox · producer
- John Mattaliano · sound design
- Zach Hahn · audio production
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Oxford Road.
- Ad Infinitum public RSS feed ↗Oxford Road
- Ad Infinitum on Spotify ↗Oxford Road
- Human Hacks | Exploring Behavioral Science in Marketing with Richard Shotton | Transforming Audio Ads into Persuasive Brand Messaging ↗Oxford Road
Ad Infinitum S4E05: Folgers & Forgers with Claude Buttery on AI, Authenticity & Ads That Work · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Presented by Oxford Road. The show features agency analysis, guests and sponsors with interests in audio advertising.
- Creative scores, psychological claims and case examples were not independently validated.
- Some episodes are cross-posted into Media Roundtable. Keep each show's source record and expose cross-post relationships separately.
- The show website failed TLS retrieval; the public RSS and listening listing were accessible.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
Member perspectives
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