Media Roundtable
Conversations about the business of podcast advertising, creators and measurement. The selected episode with Pete Birsinger examines why downloads and advertising exposure can tell different stories.
Listen your way
Follow the show on your favourite platform.
Choose your next listen
Latest in this library
Media Roundtable
Dhar Mann and MrBallen on What Creators Want From Brands
0:0042:43Media Roundtable
Why AI Brands Need Audio: Insights from Our New Study
0:0039:32Media Roundtable
The State of Podcasting 2026 – Live from the CAO Summit
0:001:10:51Media Roundtable
An AMP Accords Deep Dive with James Cridland
0:0040:34
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Fills an audio-buying gap for members evaluating podcast sponsorships and comparing measurement proposals.
Make the listen useful
Ask a potential podcast partner to distinguish downloads, consumption and ad exposure in its reporting proposal.
A question for your team
Are the metrics independently measured, consistently defined and comparable across audio and video distribution?
Listen for
- Audio and podcast advertising
- Measurement
- Strategy
An episode from our research
EPISODE REFERENCEWhy Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
55 min 18 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Oxford Road. Hosts credited by the publisher: Dan Granger.
Oxford Road team members rotate through hosting and panel roles. Dan Granger and Giles Martin lead the selected discussion.
- Giles Martin · selected episode participant
- Pete Birsinger · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Oxford Road.
- Media Roundtable public RSS feed ↗Oxford Road
- Media Roundtable on Spotify ↗Oxford Road
- Media Roundtable ↗Oxford Road
- Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe) ↗Oxford Road
Dhar Mann and MrBallen on What Creators Want From Brands · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Produced by Oxford Road, an audio advertising agency. The selected guest leads Podscribe, a measurement provider. PodcastOne appears as author/distributor metadata in the feed.
- The discussion promotes proposed measurement approaches; it does not establish a universally adopted standard.
- The RSS supplies date-only publication values and often omits episode-page links. Retain that precision.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
Member perspectives
No approved perspectives yet. Your experience could be the start of a useful conversation.
Write a detailed recommendation · Top 100 →