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Ads Decoded

Google Ads product conversations with the teams building the platform, covering campaign mechanics, measurement, creative and product data.

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Image credit: Google / Ads Decoded.

EPISODE LIBRARY

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17 episodes

Latest in this library

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Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.

THE PMC LISTENING NOTES

About the show

Why listen Adds direct product-team explanations to independent practitioner commentary; useful for account managers interpreting changes.

September 2026 episode to review “How to drive better Google Ads lead gen with first-party data” explains how first-party data and downstream customer signals can improve lead-generation quality and provide better inputs for Google Ads optimisation. Written episode notes identify Ginny Marvin with Stephen Chang and Natalia Boehm. Treat product claims as publisher or guest commentary and test them against your own CRM and conversion data.

Make the listen useful Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.

October 2026 episode to review “Demand Gen campaign creative, explained: asset variety, testing, and fatigue” discusses using existing creative as a starting point for Demand Gen, identifying asset gaps, asset variety, testing and fatigue. Publisher notes credit Ginny Marvin and Alejandro Osio. This summary uses cached written RSS notes pending independent source verification; Google product claims remain publisher or guest commentary.

Listen for

  • Paid search
  • Measurement
  • Creative
  • Retail media
An episode from our researchEPISODE REFERENCE

Attribution, incrementality & MMM: The modern measurement trifecta

29 min 33 sec · Publisher display

Read the original episode notes

A reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.

Sources and creator credits

Published by Google. Hosts credited by the publisher: Ginny Marvin; Alejandro Osio.

The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.

Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Google.

Latest collected release

Attribution, incrementality & MMM: The modern measurement trifecta · .

Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.

Editorial research checked 6 Sept 2026.

Research notes and limits

Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.

  • Google is the platform vendor; assess recommendations in the context of its commercial incentives. Trailer dated 21 January 2026 precedes the 28 January launch announcement.
  • RSS destination was resolved from an official link, but the feed payload could not be parsed by the browsing tool.
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