Brandformance
Marketing leadership interviews and a measurement segment covering incrementality, experiments and brand/performance decisions.
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Brandformance
How to change what people think about your brand
0:0038:46Brandformance
Why the performance marketing era is over
0:0034:05- 0:0045:36
Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Useful for media leads explaining measurement concepts and linking brand investment to performance questions.
Make the listen useful
Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
Listen for
- Measurement
- Strategy
- Creative
- Conversion optimisation
An episode from our research
EPISODE REFERENCE7 marketing measurement myths costing companies millions
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Paramark. Hosts credited by the publisher: Pranav Piyush, Sundar Swaminathan.
Pranav Piyush hosts interviews; Sundar Swaminathan co-hosts the marketing-science segment.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Paramark.
- Brandformance : Paramark official index ↗Paramark
- Seven marketing measurement myths : Paramark ↗Paramark
Why most A/B tests fail: and what actually improves conversion rates · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Original publisher spelling Pranav takes precedence over a mismatching Apple snippet. Paramark is a measurement vendor; episode/index dates sometimes differ.
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