The Marketing Architects
Commercially interested marketing commentary connects brand, media and measurement. Episode 143 discusses planning measurement before launch and combining evidence from several models.
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Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Useful for moving beyond a single attribution report, particularly when discussing long-term effects or TV and streaming investment with stakeholders.
Make the listen useful
Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
Context for this episode
This is commercially interested measurement-planning commentary from a TV advertising agency. Simplified MMM and synthetic-control explanations are insufficient to design a study; the underlying research was not independently audited.
Listen for
- Measurement
- CTV and video
- Strategy
An episode from our research
EPISODE REFERENCEThe Long & Short of Measurement with Matt Hultgren (episode 143)
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Marketing Architects. Hosts credited by the publisher: Elena Jasper, Angela Voss, Rob DeMars.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Marketing Architects.
- The Marketing Architects : original show page or publisher-supplied listening listing ↗Marketing Architects
- The Marketing Architects : Official show notes and transcript excerpts ↗Marketing Architects
Nerd Alert: Does a Family Name Make People Trust Your Brand? · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- This is commercially interested measurement-planning commentary from a TV advertising agency. Simplified MMM and synthetic-control explanations are insufficient to design a study; the underlying research was not independently audited.
- The publisher is a TV advertising agency, so its channel perspective is commercially interested. Underlying studies were not audited. Episode date is not shown in the retrieved text; page availability is not evidence of a new release.
- No audio was listened to and playback was not tested. Show-level launch date and update date are unknown unless stated.
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