Marketecture: Get Smart. Fast.: episodes
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409 episodes · Page 2 of 18
Marketecture: Get Smart. Fast.
Deterministic? Prove It.
0:0017:07Marketecture: Get Smart. Fast.
Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp
0:0051:50Marketecture: Get Smart. Fast.
How to Reach a Mass Audience When There’s No Mass Media
0:0021:29Marketecture: Get Smart. Fast.
Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
0:0046:19Marketecture: Get Smart. Fast.
ADCP in Action: Let the AIs Rip with PubMatic & MiQ
0:0022:17Marketecture: Get Smart. Fast.
Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas
0:0051:01Marketecture: Get Smart. Fast.
How Building With AI Sharply Improves Marketing Performance
0:0024:48Marketecture: Get Smart. Fast.
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
0:0056:02Marketecture: Get Smart. Fast.
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
0:0021:53Marketecture: Get Smart. Fast.
AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan
0:0018:08Marketecture: Get Smart. Fast.
Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative
0:0048:15Marketecture: Get Smart. Fast.
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
0:0013:27Marketecture: Get Smart. Fast.
The State of Audio Measurement & What The Data Reveals
0:0022:14Marketecture: Get Smart. Fast.
Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.
0:0041:19Marketecture: Get Smart. Fast.
Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure
0:0017:23Marketecture: Get Smart. Fast.
Episode 169: Joe Ligé on Culture and How it Works in Advertising
0:0051:47Marketecture: Get Smart. Fast.
Signal vs. Static: How We Get to True CTV Transparency
0:0023:19Marketecture: Get Smart. Fast.
Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor
0:0056:40Marketecture: Get Smart. Fast.
The Publisher’s Guide to Thriving in the AI Era
0:0024:00Marketecture: Get Smart. Fast.
Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
0:0056:39Marketecture: Get Smart. Fast.
The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
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Marketecture: Get Smart. Fast.
Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech
0:0022:56Marketecture: Get Smart. Fast.
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
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