Marketecture: Get Smart. Fast.: episodes
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409 episodes · Page 3 of 18
Marketecture: Get Smart. Fast.
Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, their AI plans, and more
0:0033:42Marketecture: Get Smart. Fast.
Episode 163: Advertising is Growing Faster than the Economy : We Ask Why with Brian Wieser
0:0053:44Marketecture: Get Smart. Fast.
Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network
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Episode 161: The State of AI with eMarketer’s Nate Elliott
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Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
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Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
0:0054:51Marketecture: Get Smart. Fast.
Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live
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Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality
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Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
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Episode 156: Does quality really matter? Erez Levin weighs in
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Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
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Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
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Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
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Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live
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Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari
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PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
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Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
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Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live
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Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
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Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
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Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
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CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
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Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
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Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
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