Measure Up
Marketing measurement conversations on experimentation, marketing mix models, data platforms and analytics practice.
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Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Strong for analysts and media leaders evaluating the evidence behind budget allocation.
Make the listen useful
Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
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- Measurement
- Conversion optimisation
- Retail media
An episode from our research
EPISODE REFERENCEAgentic MMM with Dr. Luca Fiaschi (PyMC Labs)
Find this episode in the show listingA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Measure Up. Hosts credited by the publisher: Jim Gianoglio, Simon Poulton.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Measure Up.
- Measure Up : official show site ↗Measure Up
- About MeasureUp! ↗Measure Up
Agentic MMM with Dr. Luca Fiaschi (PyMC Labs) · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- A publishing schedule is not established from the observed list. Vendor guests’ product claims were not validated.
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