Marketing x Analytics
Interviews on marketing analytics, attribution and the organisational decisions surrounding data. The selected conversation with Barbara Galiza addresses model comprehension, channel context and the politics of attribution.
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Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Helps measurement specialists and media leads frame the practical trade-offs behind attribution choices rather than simply selecting a dashboard.
Make the listen useful
Document the decision an attribution model should support, its audience and the assumptions that decision-makers must understand.
A question for your team
Does a model explain business behaviour, or merely make one channel easier to claim credit for?
Listen for
- Measurement
- Strategy
An episode from our research
EPISODE REFERENCEThe Best Attribution Model is the One People Understand, with Barbara Galiza | Sponsored by ASofronas Marketing Services
44 min 52 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Alexander Sofronas / ASofronas Marketing Services. Hosts credited by the publisher: Alexander Sofronas.
- Barbara Galiza · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Alexander Sofronas / ASofronas Marketing Services.
- Marketing x Analytics public RSS feed ↗Alexander Sofronas / ASofronas Marketing Services
- Marketing x Analytics on Spotify ↗Alexander Sofronas / ASofronas Marketing Services
- Marketing x Analytics | Alexander Sofronas ↗Alexander Sofronas / ASofronas Marketing Services
- The Best Attribution Model is the One People Understand, with Barbara Galiza | Sponsored by ASofronas Marketing Services ↗Alexander Sofronas / ASofronas Marketing Services
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- The selected episode is sponsored by ASofronas Marketing Services. Guests may discuss their own products or consulting services.
- The custom feed domain failed certificate validation. The accessible Podbean feed was verified against the same show, author and episode listing.
- Statements about MMM or privacy-related measurement changes are speakers' views, not independently established conclusions.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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