INDEPENDENT MINDS. SHARED AMBITION.
PODCAST Specialist listening

PPC Ponderings Podcast

A limited investigative series examining assumptions and themes in PPC practice.

FROM THE ORIGINAL CREATORZATO
Show websitezatomarketing.com

Listen your way

Follow the show on your favourite platform.

EPISODE LIBRARY

Choose your next listen

18 episodes

Latest in this library

Browse all 18 episodes

Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.

THE PMC LISTENING NOTES

About the show

Why listen

Useful evergreen discussion material about attribution and professional judgment.

Make the listen useful

Start with a durable topic such as creative research, commercial thinking or measurement questions. Check current platform guidance before using interface-specific instructions from an older episode.

Listen for

  • Paid search
  • Measurement
  • Strategy
An episode from our researchEPISODE REFERENCE

Attribution Concerns & Pitfalls

30 min · Publisher display

Find this episode in the show listing

A reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.

Sources and creator credits

Published by ZATO. Hosts credited by the publisher: Kirk Williams.

The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.

Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to ZATO.

Latest collected release

Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview · .

Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.

Limited series. A limited run or final episode is described by the publisher. Browse the series as an archive.

Editorial research checked 6 Sept 2026.

Research notes and limits

Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.

  • Introduction published 21 October 2021 and updated 11 February 2026. The update is not a new episode release. Approximate 30-minute duration is the publisher description.
Explore the podcast listening guide →
FROM THE COLLECTIVE

Member perspectives

Add your perspective →

No approved perspectives yet. Your experience could be the start of a useful conversation.

Write a detailed recommendation · Top 100 →