Standard Deviation Podcast
Technical-marketing and analytics conversations. The selected episode with Barbara Galiza compares attribution approaches and discusses incrementality alongside practical measurement concerns.
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Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Useful for media teams that need to work effectively with analysts and challenge the assumptions behind attribution reports.
Make the listen useful
Write a short comparison of the business question, inputs and uncertainty for an attribution model, an MMM study and an incrementality test.
A question for your team
Which method can answer the actual decision at hand, with the data and experimental opportunity available?
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- Measurement
- Agency operations
An episode from our research
EPISODE REFERENCEAttribution, MMM, MTA and all the other Ms
59 min 59 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Juliana Jackson and Simo Ahava. Hosts credited by the publisher: Juliana Jackson, Simo Ahava.
- Barbara Galiza · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Juliana Jackson and Simo Ahava.
- Standard Deviation Podcast public RSS feed ↗Juliana Jackson and Simo Ahava
- Standard Deviation Podcast on Spotify ↗Juliana Jackson and Simo Ahava
- Standard Deviation Podcast ↗Juliana Jackson and Simo Ahava
- Attribution, MMM, MTA and all the other Ms ↗Juliana Jackson and Simo Ahava
- Attribution, MMM, MTA and all the other Ms ↗Juliana Jackson and Simo Ahava
Simplification or lawsuits? · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Sponsored by Team Simmer. The selected notes also promote the guest's paid training.
- The feed notes mainly contain sponsor and resource links. Topic assessment additionally uses the creator's episode summary.
- Linked technical documentation and handbooks are deliberately excluded from this research package.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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