Up Arrow Podcast
Ecommerce interviews covering acquisition, operations, customer understanding and profit. The selected Ross Beyeler conversation looks at contribution margin and the costs hidden behind revenue growth.
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Latest in this library
- 0:001:09:40
0:001:09:55- 0:001:12:26
- 0:001:30:53
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Helps media leaders evaluate whether apparent campaign success is producing healthier commercial outcomes.
Make the listen useful
Reconcile a paid-media report with contribution margin, returns and the split between new-customer and repeat-customer revenue.
A question for your team
Which costs rise as acquisition scales, and which revenue would have arrived through retention anyway?
Listen for
- Ecommerce
- Measurement
- Creative
- Strategy
An episode from our research
EPISODE REFERENCEYour P&L Is Trying To Tell You Something (But You're Looking at Meta Ads Instead) With Ross Beyeler
69 min 55 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Elumynt. Hosts credited by the publisher: William Harris.
- Ross Beyeler · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Elumynt.
- Up Arrow Podcast public RSS feed ↗Elumynt
- Up Arrow Podcast on Spotify ↗Elumynt
- Podcast ↗Elumynt
- Your P&L Is Trying To Tell You Something (But You're Looking at Meta Ads Instead) With Ross Beyeler ↗Elumynt
Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Sponsored by Elumynt, which sells paid search, social and programmatic services. Production is credited to Rise25 on creator episode pages.
- Many episodes concern broader entrepreneurship or operations. Recommend the relevant episode rather than every interview to every media buyer.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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