Use it for

  • Give analysts and developers a shared starting point for a tracking handover.

Before you open it

Full HTML checklist is public; optional PDF is email-gated.

  • Access to the tracking plan and relevant developers when applying the checklist.
  • Google Tag Manager and website analytics implementations.
GIVE CREDIT WHERE IT BELONGS

The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open reuse licence identified; link to the original resource.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

Update date shown by the source: 21 August 2025.

  • Some examples reflect older implementations; adapt to the current stack.
  • The public checklist is shorter than the paid-course version; PDF delivery requires email.