Use it for
- Standardise source, medium and campaign naming before paid media launches.
Before you open it
Public resource; no sign-in needed to read.
- Destination URL and an agreed naming convention.
- Browser; campaign parameters for Google Analytics.
The people behind the resource
- Google Analytics Demos & ToolsOriginal resource
Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.
Google terms of service linked; no open reuse licence established.
Source review and practical limitations
Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.
- Does not validate analytics implementation or make naming consistent automatically.
- Review existing auto-tagging before introducing manual parameters.
