Use it for

  • Compare a platform or publisher’s share of measurable television ad exposure within the report’s stated universe and broadcast month.
  • Pair exposure share with reach and outcome measures before changing a TV media plan.

Before you open it

A public interactive report shows a subset of the data; expanded rankings, market analysis and historical trends require Comscore’s premium offering.

  • Read the selected report month, reporting universe and methodology before comparing entities.
GIVE CREDIT WHERE IT BELONGS

The people behind the resource

  • ComscoreOriginal benchmark and publisher

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open redistribution licence established; link to the original report.

Source review and practical limitations

Source reviewed · 25 October 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

  • Share of Ad Exposure Time is measured TV ad-viewing time, not content viewing, available inventory, unique reach, frequency or campaign effectiveness.
  • The in-home TV-device scope excludes desktop, phones and tablets. Each monthly edition covers a four- or five-week broadcast month, generally with about a two-month reporting lag.
  • The interactive public report is a subset of Comscore’s data; the selected month and results can change after this review.